Real Estate
Design Thinking. Shaping Strategies with People in Mind.
It’s an interactive process that allows you to engage with your audience and not repeat the same patterns of thinking and design approaches but to create something new, innovative, and connecting.
Read MoreMarketing Trends in 2023 – Writing with AI, Digital Personalization and Virtual Experience
How do you gain visibility with your brand and marketing in 2023? The world has changed so much for both businesses and consumers how you reach people and keep their attention has dramatically evolved. Technology is now driving many shifts in personalization, augmented reality, and AI to develop highly relevant and targeted content and experiences.
Read MoreThe Remote Effect: Branding and Marketing the New Work Place.
How will people work and live? That’s the big question post-pandemic. Remote working with Zoom, email, Slack, and more allows almost half of the U.S. remote-capable workforce to work at home at least part of the time. What does this mean for urban centers and downtowns that depend on being the center of the working…
Read MorePlacemaking: Orchestrating Perceptions of Place.
When you see sky-high real estate prices and rents going out of sight it reflects a perception of incredible value and a fear of missing out on that opportunity. Demand increases as prices go up because demand for that location, that building is exceeding available supply. As a result, prices are driven up by someone willing to pay just that much…
Read MoreBuilding Traction
The value of engagement is in staying connected. No, traction is not the treads on your tires or the treads on the bottom of your hiking boots. Although it is about building a strong connection with your customers through your brand. In the start-up, world traction means the success you’ve seen so far or the proof you…
Read MoreThe New Workplace – Hybrid Everything
Where will people work and live? The big question post-pandemic, if there is really a post-pandemic, is where people will work and live? Ongoing discussions on workers returning to the office continue while occupancy rates for office space in downtown Manhattan, the Chicago Loop, and Downtown SF remain well below pre-pandemic levels. Where’s this all…
Read MoreTalking to People
Why Human-Centered Marketing and Branding Connects.There’s a new way to view marketing and branding. It’s not just about products and cool tech solutions but communicating and connecting with individuals…
Read MoreInvading Hordes
Changes that come suddenly, that are overwhelming and life-changing, can destroy a world of familiarity and predictability but innovation often rises from this destruction to form new business models. When the unexpected visitors arrive. In 793 at Lindisfarne, in northern England, a small monastery of monks going about their monkish business is attacked in the…
Read MoreOne Brand, One Experience
The 7 essentials of shaping a brand across all the customer touchpoints. How do you shape a campaign and really focus on the right audience for your brand? In developing a brand strategy and building this into real things that customers and partners see, it’s essential to unify what your brand says and looks likes,…
Read MorePeople, Personas and Motivations– Behavioral Marketing Works.
Blasting Ads At Everyone is Like Talking to No One. Historically, marketers have had a very difficult time identifying groups or subgroups that best benefit from a product. Obviously, that never stops anyone from selling. With minimal data to work with, companies bombarded consumers with unrelated ads, emails, phone calls, and other outreach that is…
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