Place Branding
Time to Pivot: Five things to do to Reinvent Your Brand Strategy
First, remember, who you are is not the same. The key is understanding that the rules that governed what you did and how you did it for your business or non-profit have all changed. The radical shift in the world caused by literally turning off almost all business transactions and activities that drive consumer behavior…
Read MoreThe Spectra – A Colorful Update of a 100 Year Old Building on Telegraph
RadiantBrands had the opportunity to work with a client in the middle of a massive renovation of older student apartment block only a short distance from the UC Berkeley Campus. They wanted a name and look that reflected the refresh of the building…
Read MoreMarketing is for Humans: In 2020 this is what matters.
It’s 2020 and time to really look at how we use marketing and branding to connect. Not just with products and cool tech solutions but communicating and connecting with individuals, not just as customers but as people – the ones who are supposed to buy our brands and care about the company that makes them…
Read MoreA Coveted 1000-year-old Viking Brand and Yes, Cheap Knock-Offs
It’s roughly 1,000 years ago in Northern Europe, perhaps Finland or Norway. You are a seasoned Viking warrior and you’ve just acquired a unique and coveted sword you take into battle for the first time – a sword that you know will give you a clear margin of success…
Read MoreRetail’s Not Dead Yet. The New World of Experience Retail.
Like all changes in economic behavior shifts in technology empowering access to global markets have changed the retail world we’ve known. its a dramatic period of redefinition, new competition, evolution, and extinction. But actual shopping is not going away it’s just changing…
Read MoreThe Science of Social Intelligence. For Brands It’s About How We Connect.
Connecting with consumers in this overwhelming world of online advertising and social media is very challenging. Brands today are often considered invasive even though they’re precisely targeting a customer with the right product or positioning…
Read MoreFlying Dogs and Electric Cars – How brand value is shaped by our emotional connections
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|27px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Baily loves great dog treats Although we believe we make good choices based on rational thinking, most everything we react to is based on emotional perceptions. These emotions are more powerful than we think. They shape what brands…
Read More11 Rules for Shaking up the World – a Guide for Startups, Non-Profits & Business Revolutionaries
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”30.4531px|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|15.2188px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Having a really great idea is not enough to build a company. During my work in advising startups on marketing and brand strategy, I’ve observed some basic issues almost every startup faces. Here’s my take on…
Read MoreSqueezing the Melons and Weighing Your Dog
There’s one thing that online shopping cannot do – provide a tangible, real connection in a store environment. Whole Foods builds engagement the moment you enter the store.
Read MoreRadiantBrands Steven Donaldson moderates Oakland Real Estate Event
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″] On March 13 BISNOW hosted an event at the Scottish Rite Center in Oakland on the Evolution of Downtown Oakland. The event attracted over 250 attendees, most of which were developers and real estate professionals. RadiantBrands, Steven Donaldson, had the opportunity to moderate a panel on…
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