11 Rules for Shaking up the World – a Guide for Startups, Non-Profits & Business Revolutionaries

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”30.4531px|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|15.2188px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Having a really great idea is not enough to build a company. During my work in advising startups on marketing and brand strategy, I’ve observed some basic issues almost every startup faces. Here’s my take on…

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RadiantBrands Steven Donaldson moderates Oakland Real Estate Event

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″] On March 13 BISNOW hosted an event at the Scottish Rite Center in Oakland on the Evolution of Downtown Oakland. The event attracted over 250 attendees, most of which were developers and real estate professionals. RadiantBrands, Steven Donaldson, had the opportunity to moderate a panel on…

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Amazon 4-Star Store: Can You Have a Customer-Rated Brand Experience?

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”1px|0px|54px|0px|false|false”][et_pb_row custom_padding=”26px|0px|6px|0px|false|false” _builder_version=”3.17.2″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″] I visited this small store on Fourth Street in Berkeley. It immediately struck me it doesn’t really provide much of a selection. But it’s not really about the depth of selection; it’s about value validated by consumers like you.   The Real Feature is…

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2019 Branding And Marketing Trends – Being Relevant, Connected, And Authentic

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″] For the most part the world we exist in has more and more devices, more content, and more stuff being thrown at us every day. As consumers, we have a constant flow of input whether from our pesky mobile phones or from…

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The Demise of the Department Store: Think Dinosaurs

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″] Shopping is an experience, retail brands are beginning to adapt  The apocalyptic news of one mall after another losing flagship stores such as Macy’s, JC Penny’s and Sears, is like reading panic newscasts during a massive Hurricane. You just look for the next victim, the next destroyed mall. Does anyone understand this…

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Creating a There, There

[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.17.2″][et_pb_row admin_label=”row” _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Creating a There, There: A guide to marketing and activating the urban space What suddenly transformed Uptown in Oakland from being a dead place to having 34 restaurants, live theatre, galleries and bars? What caused a shift in the scene? What…

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Considering a rebrand? It’s not as simple as you think…

  Relaunching a brand? It’s never as simple as you might think. Although you have a vision of the final outcome, it’s sort of like that overdue kitchen remodeling project. There are numerous unexpected pitfalls and obstacles (and some real opportunities) to go through to reach a successful outcome. Refreshing a brand is more than…

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Marketing to Millennials: It’s Not What You Think

What’s the spin on millennials? How do you market to them? They don’t seem to like advertising or being “sold to.” Well, does anyone? When you’ve grown up in a world where the technology is always on, where you control your newsfeed and media, you ignore content that’s broadcast at you. They are a much more sophisticated…

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