Place Branding
The Remote Effect: Branding and Marketing the New Work Place.
How will people work and live? That’s the big question post-pandemic. Remote working with Zoom, email, Slack, and more allows almost half of the U.S. remote-capable workforce to work at home at least part of the time. What does this mean for urban centers and downtowns that depend on being the center of the working…
Read MorePlacemaking: Orchestrating Perceptions of Place.
When you see sky-high real estate prices and rents going out of sight it reflects a perception of incredible value and a fear of missing out on that opportunity. Demand increases as prices go up because demand for that location, that building is exceeding available supply. As a result, prices are driven up by someone willing to pay just that much…
Read MoreReally Understanding the Audience is the Key to Brand Marketing.
How do you know your brand positioning connects with people? Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers. It also dictates your marketing strategy. It provides a clear purpose for why you are engaging…
Read MorePowerful Digital Marketing Trends Driving Consumer Behavior in 2022
With the massive growth in digital media over the last few years consumers have evolved in how and where they get their media. The pandemic may have accelerated this “experience” shift but it’s essential marketers understand this and are nimble and flexible in how they approach reaching consumers.
Read MoreWhen Less is More –
Brand Identity and Marketing Work Best When They Are Visual And Simple. What do you remember? It’s always those brand identities connected with a highly visual campaign that conveys a simple, emotional, and evocative connection. Whether B2C or B2B customers. The visual image associated with the brand creates a powerful connection. It’s how humans work.…
Read MoreBuilding Traction
The value of engagement is in staying connected. No, traction is not the treads on your tires or the treads on the bottom of your hiking boots. Although it is about building a strong connection with your customers through your brand. In the start-up, world traction means the success you’ve seen so far or the proof you…
Read MoreThe New Workplace – Hybrid Everything
Where will people work and live? The big question post-pandemic, if there is really a post-pandemic, is where people will work and live? Ongoing discussions on workers returning to the office continue while occupancy rates for office space in downtown Manhattan, the Chicago Loop, and Downtown SF remain well below pre-pandemic levels. Where’s this all…
Read MoreOne Brand, One Experience
The 7 essentials of shaping a brand across all the customer touchpoints. How do you shape a campaign and really focus on the right audience for your brand? In developing a brand strategy and building this into real things that customers and partners see, it’s essential to unify what your brand says and looks likes,…
Read MoreThrowing Marshmallows in a Dark Closet
Why Much of Marketing is Noise. Understanding who your customers are, what their motivations are, and connecting with them is absolutely essential in the sales journey. Whether B2C or B2B engagements the same methodology applies. When customers are offered what they need when they need it, it’s a perfect match. However, for the most part…
Read MoreThe Customer Journey, Building Connections That Stick
Building Brand Value is About Creating Relevance Over Time. At Radiant we focus on what is at the core or essence of a brand, a company, an organization. Diving into this essence and doing a competitive analysis is essential since your audience or customers are hearing a cacophony of voices, offers, and representations of value. How…
Read More