Place Branding
Work, Play, Live: The New Trend in Residential Conversions
The transformation of central business district office space into mixed-use housing will build more resilient cities.
Read MoreReaching Who?
A Behavioral Approach to Marketing Housing Reaches the People That Matter A few years ago, I watched a friend go through the emotional rollercoaster of house hunting. Every Saturday morning, she toured new listings—obsessing over open floor plans, kitchen islands, and backyard space. But she never pulled the trigger. Then one day, she stepped into…
Read MoreThe Power of Visual Branding and Marketing
Where the brand connects and conveys value and meaning through all media In today’s crowded online landscape, connecting with the customers and audience you care about is essential. We operate in a visual marketplace where everything we see influences our memory and desires. The importance of visual marketing has only grown, and brands must focus…
Read MoreUrban Places: Creating the Third Place
Where Creativity, Collaboration, and Connection Drive Economic Value Sociologist Ray Oldenburg coined “third place” in his 1989 book, The Great Good Place. In this book, the author points out that there are three places people spend most of their time: the first place is home, our private world for family; the second place is work, where we…
Read MoreHow Do Cities Thrive? Urbanism, Attraction and the Right Story
Cities aren’t just collections of buildings, roads, and infrastructure. They’re living, breathing ecosystems shaped by human, economic, and geographic forces. City planners may manage the logistics of growth, while architects and developers create the physical landscape. But there’s a deeper element that separates thriving cities from those that fade away: the story they tell. This…
Read MoreCommunity Building Should be at the Heart of Every Marketing Program
In today’s chaotic and multi-channel world of social media, podcasts, and endless media sources, we ironically live in the most interconnected era ever. This means reaching your desired audience can take immense time and effort with so many connection channels. This is where community building comes in as the center of your marketing strategy. Whether…
Read MoreYour Web Presence – Building Brand Value and Trust Isn’t Just About Making Things Look Pretty
It’s the most visible representation of your brand presence and voice Have you ever landed on a visually stunning website only to leave frustrated because you can’t figure out what the company does? You’re not alone. The design is spectacular, with amazing photos, video, and sparse headlines, but as you navigate through the site, you…
Read MoreAdapting to A Revolutionary Shift in Office Use & Human Behavior
Adapting to A Revolutionary Shift in Office Use & Human Behavior
How the Office in America Changed Overnight
Shaping the Online and Offline Retail Customer Connection
Integrate Online & Offline Shopping for Retail Success: Connect with audiences & boost sales by understanding your customers on and off-line.
Read MoreThe Power of Place: Boosting Urban Real Estate Value By Creating a Destination
The strategies behind this are all centered on placemaking, the process of creating spaces and environments that are attractive, functional, and meaningful to the people who live, work and play in them. In urban locations, placemaking is critical to creating real estate value.
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