Marketing
Urban Places: Creating the Third Place
Where Creativity, Collaboration, and Connection Drive Economic Value Sociologist Ray Oldenburg coined “third place” in his 1989 book, The Great Good Place. In this book, the author points out that there are three places people spend most of their time: the first place is home, our private world for family; the second place is work, where we…
Read MoreHow Do Cities Thrive? Urbanism, Attraction and the Right Story
Cities aren’t just collections of buildings, roads, and infrastructure. They’re living, breathing ecosystems shaped by human, economic, and geographic forces. City planners may manage the logistics of growth, while architects and developers create the physical landscape. But there’s a deeper element that separates thriving cities from those that fade away: the story they tell. This…
Read MoreCommunity Building Should be at the Heart of Every Marketing Program
In today’s chaotic and multi-channel world of social media, podcasts, and endless media sources, we ironically live in the most interconnected era ever. This means reaching your desired audience can take immense time and effort with so many connection channels. This is where community building comes in as the center of your marketing strategy. Whether…
Read MoreYour Web Presence – Building Brand Value and Trust Isn’t Just About Making Things Look Pretty
It’s the most visible representation of your brand presence and voice Have you ever landed on a visually stunning website only to leave frustrated because you can’t figure out what the company does? You’re not alone. The design is spectacular, with amazing photos, video, and sparse headlines, but as you navigate through the site, you…
Read MoreHow AI-Focused Marketing Will Change Everything for Commercial Real Estate
Imagine if Siri or Alexa could help your marketing be more agile, help you think outside the box, and provide nuanced conversations with campaigns In 2024, Artificial Intelligence (AI) will do this and more. And it certainly is more than just a tech trend; it’s a vital part of marketing moving forward, offering long-term solutions…
Read MoreShaping the Online and Offline Retail Customer Connection
Integrate Online & Offline Shopping for Retail Success: Connect with audiences & boost sales by understanding your customers on and off-line.
Read MoreThe Power of Place: Boosting Urban Real Estate Value By Creating a Destination
The strategies behind this are all centered on placemaking, the process of creating spaces and environments that are attractive, functional, and meaningful to the people who live, work and play in them. In urban locations, placemaking is critical to creating real estate value.
Read MoreHow to Fail at CRE Networking
Explore essential strategies for success in Commercial Real Estate (CRE) networking. This guide offers tips on connecting with the right people, using CRM tools, and building lasting relationships. It’s all about preparation, engagement, and follow-up. Your networking success in CRE is in your hands.
Read MoreA Simple Model for Understanding What Drives Consumer Behavior
Understanding People. In all of our work at Radiant, we strive to know who the customer is, and what their motivations are. How do we understand them? Why are some people influenced by colors, shapes, or appearance in ways others are not? Behavioral marketing is a strategic approach that focuses on understanding behavior and utilizing…
Read MoreLess is More: How Do We Get People Back in the Office?
The Pandemic Transforms Behavior, Work and The Need for Office Space. March 2020 created the largest experiment in how people live, work, and shop in well over a hundred years globally. Within three months, virtually all the major metropolitan areas and big cities globally shut down, forcing businesses and workers to reevaluate their lifestyle, work…
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