Marketing
Placemaking: Orchestrating Perceptions of Place.
When you see sky-high real estate prices and rents going out of sight it reflects a perception of incredible value and a fear of missing out on that opportunity. Demand increases as prices go up because demand for that location, that building is exceeding available supply. As a result, prices are driven up by someone willing to pay just that much…
Read MoreVolcanoes and Beer, The Power of the Disney Brand, Heineken Bringing People Together.
Extinct Volcano Prompts Potential Craft Beer Shortage. Yes, it is possible for something as simple as carbon dioxide to be in scarce supply even though it’s all around us. A unique location in the United States is actually responsible for a carbon dioxide shortage that may dramatically impact small brewers. The resulting CO2 shortage…
Read MorePowerful Digital Marketing Trends Driving Consumer Behavior in 2022
With the massive growth in digital media over the last few years consumers have evolved in how and where they get their media. The pandemic may have accelerated this “experience” shift but it’s essential marketers understand this and are nimble and flexible in how they approach reaching consumers.
Read MoreBuilding Traction
The value of engagement is in staying connected. No, traction is not the treads on your tires or the treads on the bottom of your hiking boots. Although it is about building a strong connection with your customers through your brand. In the start-up, world traction means the success you’ve seen so far or the proof you…
Read MoreEndless Possibilities…
In Today’s World, Marketing isn’t About Doing Everything. Marketers continue to be hyper-focused on customer-centric marketing but it must be done in a more nuanced, tactical fashion that reflects lifestyle-focused behaviors and networks in this new world. The pandemic threw the previously predictable ways of doing things into new modes of acting and thinking. This…
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