Food and Drink
Berlin Wall: Now the Center of Shopping
Branding Retail Experience in the City Center Berlin recently opened the Mall of Berlin. It’s virtually in the center of Berlin on the site of what was an enormous department store formerly owned by a leading Jewish retailer who was forced to sell to the…
Read MoreConsumers and the Changing Face of Retail
Walking into the local coffee house can’t be duplicated online. The desire to experience smells, sounds and the human interaction of a physical place— the desire of customers to “be some place” —is more visceral than the act of acquiring something needed.
Read MoreThe local retailer brand. Can Starbucks really be local?
So when a national chain moves into your neighborhood the local coffee shop need not freak out. They can leverage what they have and how they deliver it in a way that the customer recognizes and values.
Read MorePeets brand sells to a German conglomerate— is that all bad?
Peet’s Coffee and Tea just announced they are going private with a sale to German conglomerate Benckiser . But is this all bad? Is it a local company being swallowed up by a giant again? Not really—it’s an opportunity for stable growth and staying true to their values — what? How can that be? Extending and expanding value When…
Read MoreMarketing with Amazon and Google can help local businesses
In spite of all the negative spin on buying corporate it does pay to figure out the best way to get your local brand out there. Technology and the large online advertisers can help small business leverage their local awareness.
Read MoreCash Mobs – consumers building their local brands
At the end of the day the cash mob is a consumer-led campaign that improves visibility for local business, promotes business loyalty, and that benefits everyone by building local relationships.
Read MoreWhy QR codes are so important to branding
The best uses for QR codes are to link consumers to a simple and memorable “experience” or to information that completes some thought or need that they may have at that given moment.
Read MoreSuper Giant Breakfast Teriyaki
In marketing and branding it’s all about the target audience and how you get your message across. Who will you attract? What will be the value they see? It’s not always easy when you have a place called Fred’s diner or Maria’s Taco Shop.
Read MoreBad Naming: Pyramid’s Haywire is gone (finally)
We say that an iconic, recognizable label needs three things: a clear visual that represents the name – an icon like the bison, the brand name and lastly the style of beer. This is what consumers are cruising for as they cover the shelves.
Read MoreWho owns brand colors?
It’s easy to pick a brand color, right? Not as easy as you think. Depending on your industry, the message and focus of your brand everything can change. The color, look and feel not only establishes what you are but who you are. This is why trade dress is so important. It’s happened several times…
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