Food and Drink
Marketing with Amazon and Google can help local businesses
In spite of all the negative spin on buying corporate it does pay to figure out the best way to get your local brand out there. Technology and the large online advertisers can help small business leverage their local awareness.
Read MoreCash Mobs – consumers building their local brands
At the end of the day the cash mob is a consumer-led campaign that improves visibility for local business, promotes business loyalty, and that benefits everyone by building local relationships.
Read MoreWhy QR codes are so important to branding
The best uses for QR codes are to link consumers to a simple and memorable “experience” or to information that completes some thought or need that they may have at that given moment.
Read MoreSuper Giant Breakfast Teriyaki
In marketing and branding it’s all about the target audience and how you get your message across. Who will you attract? What will be the value they see? It’s not always easy when you have a place called Fred’s diner or Maria’s Taco Shop.
Read MoreBad Naming: Pyramid’s Haywire is gone (finally)
We say that an iconic, recognizable label needs three things: a clear visual that represents the name – an icon like the bison, the brand name and lastly the style of beer. This is what consumers are cruising for as they cover the shelves.
Read MoreWho owns brand colors?
It’s easy to pick a brand color, right? Not as easy as you think. Depending on your industry, the message and focus of your brand everything can change. The color, look and feel not only establishes what you are but who you are. This is why trade dress is so important. It’s happened several times…
Read MoreThe personalized offer: maybe those brands don’t know you
Large companies and even mid size to smaller can now get tons of data on you. How you shop, what you buy, what your age group does, what your neighborhood does – but do they really get you?
Read MoreBox of Triscuits: A New Role For Cause Marketing
Linking your cause with the Nabisco brand can’t possibly hurt. There is a new cause marketing campaign launched recently with boxes of Triscuits, the wheat crackers in the snack isle of your grocery store.
Read MoreWhy Groupon Gets It. Motivate Customers, Build Your Brand
You can have a GroupOn activity that happens an hour from now and done by the end of the day targeting a self-selected group of customers who are actually interested in your offers. This is the maximum use of incentives to the right motivated customers. It’s just another way to create opportunity in the marketplace– a reason for customers to buy now.
Read MoreWhy Signage is the Brand in Retail
When you go into a store, whether it’s a Safeway, a Macys or a Trader Joe’s, the signage immediately sets the tone. Is the place fun? Is it formal? Is it “hip”? And lastly, does this place communicate that they have what you want? Beneath the simplicity of hanging signs or shelf talkers can be…
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