Corporate Branding
Radiant Shoots Video of Global Conference in Edinburgh Scotland
Steven Donaldson, with a RadiantBrands video team, produced and directed a comprehensive video shoot of a three-day global economics conference in Edinburgh, Scotland…
Read MoreBusiness Strategy or Brand Strategy?
[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0|0px|0|0px|true|false”][et_pb_row admin_label=”row” custom_padding=”0|0px|27px|0px|false|false” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] The Power of Aligning Your Business Strategy and Your Brand. In developing business strategies executives often focus on key metrics related to growth, personnel, and finances. Obviously, these are critical to a company’s survival in today’s complex business environment.…
Read MoreEat a Bar, Drink a Beer and Go Climb A Rock
[et_pb_section bb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|26.3125px|0px|false|false”][et_pb_row custom_padding=”0|0px|13.1562px|0px|false|false” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″] Three companies who have souls and sales. How innovative, mission driven-brands can collaborate on consumer values. ClifBar, Sierra Nevada Brewing Company, and REI have something in common– their values and their customers. What’s this mean though? Having a product with a significant market share…
Read MoreFlying Dogs and Electric Cars – How brand value is shaped by our emotional connections
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|27px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Baily loves great dog treats Although we believe we make good choices based on rational thinking, most everything we react to is based on emotional perceptions. These emotions are more powerful than we think. They shape what brands…
Read MoreYou will do well to expand your horizons
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”1px|0px|29.7031px|0px|false|false”][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Simple technology shifts change markets and challenge brands You will do well to expand your horizons. This phrase came from a fortune cookie. A simple statement that says a lot about how we view our world,…
Read More11 Rules for Shaking up the World – a Guide for Startups, Non-Profits & Business Revolutionaries
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”30.4531px|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|15.2188px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Having a really great idea is not enough to build a company. During my work in advising startups on marketing and brand strategy, I’ve observed some basic issues almost every startup faces. Here’s my take on…
Read MoreSqueezing the Melons and Weighing Your Dog
There’s one thing that online shopping cannot do – provide a tangible, real connection in a store environment. Whole Foods builds engagement the moment you enter the store.
Read MoreAmazon 4-Star Store: Can You Have a Customer-Rated Brand Experience?
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”1px|0px|54px|0px|false|false”][et_pb_row custom_padding=”26px|0px|6px|0px|false|false” _builder_version=”3.17.2″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″] I visited this small store on Fourth Street in Berkeley. It immediately struck me it doesn’t really provide much of a selection. But it’s not really about the depth of selection; it’s about value validated by consumers like you. The Real Feature is…
Read More2019 Branding And Marketing Trends – Being Relevant, Connected, And Authentic
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″] For the most part the world we exist in has more and more devices, more content, and more stuff being thrown at us every day. As consumers, we have a constant flow of input whether from our pesky mobile phones or from…
Read MoreConsidering a rebrand? It’s not as simple as you think…
Relaunching a brand? It’s never as simple as you might think. Although you have a vision of the final outcome, it’s sort of like that overdue kitchen remodeling project. There are numerous unexpected pitfalls and obstacles (and some real opportunities) to go through to reach a successful outcome. Refreshing a brand is more than…
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