Consumer Brands
Telling Visionary Stories, 2019 Visionary Awards Videos
For RadiantBrands it’s all about the stories brands can tell through a unique design, marketing strategy or video, stories that people remember and connect with. This year we had the opportunity to shoot four videos for the 2019 Berkeley Visionary Awards held at Freight and Salvage Theatre in downtown Berkeley…
Read MoreBrand Naming for Startups… not exactly what you think
Working with startups is fascinating, and whether it’s a tech company or a craft brewer, the issues are the same. The names they develop often are sometimes random, connected to personal interests…
Read MoreThe Science of Social Intelligence. For Brands It’s About How We Connect.
Connecting with consumers in this overwhelming world of online advertising and social media is very challenging. Brands today are often considered invasive even though they’re precisely targeting a customer with the right product or positioning…
Read MoreBusiness Strategy or Brand Strategy?
[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0|0px|0|0px|true|false”][et_pb_row admin_label=”row” custom_padding=”0|0px|27px|0px|false|false” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] The Power of Aligning Your Business Strategy and Your Brand. In developing business strategies executives often focus on key metrics related to growth, personnel, and finances. Obviously, these are critical to a company’s survival in today’s complex business environment.…
Read MoreEat a Bar, Drink a Beer and Go Climb A Rock
[et_pb_section bb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|26.3125px|0px|false|false”][et_pb_row custom_padding=”0|0px|13.1562px|0px|false|false” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″] Three companies who have souls and sales. How innovative, mission driven-brands can collaborate on consumer values. ClifBar, Sierra Nevada Brewing Company, and REI have something in common– their values and their customers. What’s this mean though? Having a product with a significant market share…
Read MoreBrand in a box – How great packaging tells a compelling story
Food Package Design Company
Read MoreFlying Dogs and Electric Cars – How brand value is shaped by our emotional connections
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|27px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Baily loves great dog treats Although we believe we make good choices based on rational thinking, most everything we react to is based on emotional perceptions. These emotions are more powerful than we think. They shape what brands…
Read MoreHangouts, Eats, Experiences– what shapes a great place-brand?
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”4px|0px|28.3281px|0px|false|false”][et_pb_row custom_padding=”0|0px|14.1562px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] The Unique Mix of Temescal Alley. What draws you somewhere? What makes that place special? What suddenly turns an ordinary location into a hot, buzzing focus of activity? Creating a brand for downtown, a neighborhood shopping area or…
Read MoreYou will do well to expand your horizons
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”1px|0px|29.7031px|0px|false|false”][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Simple technology shifts change markets and challenge brands You will do well to expand your horizons. This phrase came from a fortune cookie. A simple statement that says a lot about how we view our world,…
Read More11 Rules for Shaking up the World – a Guide for Startups, Non-Profits & Business Revolutionaries
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”30.4531px|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|15.2188px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Having a really great idea is not enough to build a company. During my work in advising startups on marketing and brand strategy, I’ve observed some basic issues almost every startup faces. Here’s my take on…
Read More