Consumer Brands
Lessons from the University of California Logo Fiasco – it’s not about the logo
When brands change it’s not just a graphic image that’s being evolved or updated. It’s not about a new color, it’s about the legacy of the brand and all its connections to everyone who’s been part of it.
Read MoreWhat is your brand’s end result? Know your outcome!
How do we choose, as consumers? How can brand value be positioned correctly with the brand name, the identity and the strategy that pitches the brand? These are tough questions that just don’t get enough attention because companies, non-profits and organizations are too busy selling what they already have – their products – not the customers’ solutions.
Read MoreHertz eats Dollar Thrifty Rental Car- more brands or fewer options?
Similar to the hospitality industry, the rental car market is attempting to gain efficiencies for the back end—the order taking and inventory management portion of the market—while having different products for different customers and needs.
Read MoreBIG DATA – it’s where the real value is for brands
Businesses, governments, even you and me have so much data—how the heck do we keep track of our exploding world? It’s like suddenly having the Library of Congress in your bedroom: what good is it if you can’t even figure out how to find anything?
Read MorePeets brand sells to a German conglomerate— is that all bad?
Peet’s Coffee and Tea just announced they are going private with a sale to German conglomerate Benckiser . But is this all bad? Is it a local company being swallowed up by a giant again? Not really—it’s an opportunity for stable growth and staying true to their values — what? How can that be? Extending and expanding value When…
Read MoreMarketing with Amazon and Google can help local businesses
In spite of all the negative spin on buying corporate it does pay to figure out the best way to get your local brand out there. Technology and the large online advertisers can help small business leverage their local awareness.
Read MoreA wine brand creates connection
This small winery out of South Australia has come up with a brilliant,simple idea that caught my attention…it fulfills the needs of the consumer and the wine company…
Read MoreBrand Engagement – the result of an integrated approach
Brand Engagement is the holy grail for most marketers involved in brand building. When you’ve captured the customer relationship you have them envolved and engaged at multiple levels.
Read MoreJC Penney drops coupons and loses loyal customers
When you remove the system that motivates and builds a brand and buying relationship with a loyal customer, you are abandoning your primary loyal customers.
Read MoreHow Experiences in France Give me Brand Perspective
When you buy something and look for a brand in France it’s not always going to be what you thought. Many of the brands I saw in ads as I ran through Metro stations in Paris where the big American Brands. Movies promoted, many of which are Disney, plus Euro Disney itself. And then there’s…
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