Consumer Brands
Berlin Wall: Now the Center of Shopping
Branding Retail Experience in the City Center Berlin recently opened the Mall of Berlin. It’s virtually in the center of Berlin on the site of what was an enormous department store formerly owned by a leading Jewish retailer who was forced to sell to the…
Read MoreConsumers and the Changing Face of Retail
Walking into the local coffee house can’t be duplicated online. The desire to experience smells, sounds and the human interaction of a physical place— the desire of customers to “be some place” —is more visceral than the act of acquiring something needed.
Read MoreBreaking Bad: A real brand story about a pretend Albuquerque
Folks want the tangible experience of place combined with their emotional connection to the show brought to life for them.
Read MoreA curious case of place branding: San Francisco
When it comes to naming, keep it simple. And, it really pays off to build on what people already know and remember. Just make the most of it.
Read MoreCollege brands – What’s in a name? Everything
Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College or Berkeley City College? Building a brand derives from understanding how names are perceived and what meaning is attached to them. And over time, this changes for the market and your target audience. The evolution of community…
Read MoreHow People Search for Healthcare – like everything else, online, mobile and fast
With specific demographic groups access to the web is not through a computer or lap top but through their phone This is particularly true for two specific groups – from those using smart phones under 20 to the age of 30, and the Hispanic market overall.
Read MoreBarnes & Noble: retail store or Nook?– the value of location
why not focus on the bookstores? What else that’s totally unique does Barnes & Noble really have? With over 5,000 retail environments they can and should reinvent themselves into more that a bookstore.
Read MoreThe local retailer brand. Can Starbucks really be local?
So when a national chain moves into your neighborhood the local coffee shop need not freak out. They can leverage what they have and how they deliver it in a way that the customer recognizes and values.
Read MoreGreat Britain’s Downtowns and the Death of High Streets: some tips from America
Creating a city brand is what it’s all about. If these magnificent older cities and towns dig into their historic past there are many assets they can play with as did American towns, in recreating their value to their community. Now’s the time to rebuild and revaluate what that can be.
Read MoreJCPenney – cool new strategy did not trump loyal customer preferences
The JCP lesson in a nutshell — brands ARE made of the customer experience. Whether you’re a retail store, post office, or healthcare provider it’s about expectations and managing them and delivering on them.
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