Consumer Brands
Why QR codes are so important to branding
The best uses for QR codes are to link consumers to a simple and memorable “experience” or to information that completes some thought or need that they may have at that given moment.
Read MoreBranding Steve Jobs — in a doll
What more could the most passionately loyalist Applephiles crave more than their own personal Steve Jobs sitting next to them as they ponder the use of their new iPad or Macbook Air, looking over to see Steve watching with approval; what could be better?
Read MoreWhat’s your brand cool?
So the brand is really a creation of our personality and chunk of our identity in our lives. It’s our story combined with the brand’s story.
Read MoreWhat ING “gets” about the customer connection
Like Apple, ING gets that the “store” environment isn’t just about pushing product. It’s about letting you browse, connect, get conformable with who they are.
Read MoreApple Store in Grand Central Station: A Brilliant Retail Strategy
Although most people think of an Apple Store as being part of an upscale mall or some other a high-end retail location, Grand Central Station really is the perfect location, and it shows that the Apple real estate group really “gets it” about retail. It’s about nurturing the ecology that brings together consumers, location and buying opportunity.
Read MoreFive Stars – How reviews shape brand experience
So, ultimately, the best thing for the shopper and the brand is understanding and using customer reviews, comments, and ratings as you beging to learn what a brand is about, who they are really making this product for, and what you need to know to discover the brand that will fill your needs.
Read MoreQwikster is dead. Too little too late.
Only a month ago Qwikster was launched to repair the damage of mid July’s disasters announcement of the take-it-or-leave-it strategy of doubling the price of both DVD deliveries and streaming movies. After two ridiculous moves, resulting in tons of nasty comments and thousands of lost customers and a stock drop from $245 a share to…
Read MoreSuper Giant Breakfast Teriyaki
In marketing and branding it’s all about the target audience and how you get your message across. Who will you attract? What will be the value they see? It’s not always easy when you have a place called Fred’s diner or Maria’s Taco Shop.
Read MoreChanging the way we think: Steve Jobs 1956-2011
The amazing thing about what Apple has done under Jobs established a benchmark for a whole different experience for the consumer. He obsessed about this and knew that it was not the amount of ram or speed you had it was what things did and how they simplified your world
Read MoreNetflix creates Qwikster and says sorry too late
Okay, tell your super-loyal customers that you are giving them two months notice, then you are doubling the price of the products they know and love. You get a choice to get streaming movies, which have a limited number of titles, or continue your DVD deliveries, which have just about everything
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