Behavior
Humans need stories. Good brand marketing gives them meaning.
We all remember stories. We invent stories. We have to explain why. Some scientists say that humans are different from all other primates because we need explanations, reasons — the why?— to understand the meaning of what happens in our world. We primates live in a way of seeing our past and future; the stories…
Read MoreNot Enough Microchips or Ketchup, Now That’s a Problem
How human behavior shifts everything in markets. When the pandemic came, how people lived, what they did and how life occurred for millions of people changed overnight. Restaurants were shuttered, toilet paper and cleaning supplies disappeared off the shelves and people stopped driving and worked from home, hunkered down with their laptops. Human behavior is…
Read MoreAn inventor walked into a bar one day….
How innovation and ideas thrive where people mix and connect informally. Bars, taverns, pubs, and saloons have long acted as social hubs that stimulate ideas, conversations, and innovation. English taverns were the primary social gathering place for both the high and low classes into the late 17th century. The innovative ideas of the American Revolution…
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