Steven Donaldson, Author at RadiantBrands

Challenges to the Global System – Videos of the New Enlightenment Conference

In July 2019 Steven Donaldson of RadiantBrands with our film crew shot a three-day conference in Edinburgh, Scotland, The New Enlightenment Conference, on the issues facing the world economy, democracy, and the global system of trade and governance held on July 1-3 of 2019…

Marketing is for Humans: In 2020 this is what matters.

It’s 2020 and time to really look at how we use marketing and branding to connect. Not just with products and cool tech solutions but communicating and connecting with individuals, not just as customers but as people – the ones who are supposed to buy our brands and care about the company that makes them…

The Brand Narrative – it’s about how we connect

Stories. That’s what everyone remembers. Stories tell us what matters, who’s the underdog and who’s the hero. The most memorable brands are all about stories and meaning.

A Coveted 1000-year-old Viking Brand and Yes, Cheap Knock-Offs

It’s roughly 1,000 years ago in Northern Europe, perhaps Finland or Norway. You are a seasoned Viking warrior and you’ve just acquired a unique and coveted sword you take into battle for the first time – a sword that you know will give you a clear margin of success…

Intrepid Ascent – Launching a Brand Committed to Healthy Communities

The healthcare industry consists of a complex range of services and systems that often include a multitude of locations and providers. How do we know that the services being offered are effective, and how can improve outcomes?

User Experience is Way More Than Designing for Online Engagement

User experience is often thought of as an interaction that occurs online through your computer or mobile devices. We frequently use it to discuss eCommerce navigation, where the UI or UX shopping experience can leverage sales and customer engagement, or mobile app navigation, where the UX relates to how enjoyable the app is to use.

Retail’s Not Dead Yet. The New World of Experience Retail.

Like all changes in economic behavior shifts in technology empowering access to global markets have changed the retail world we’ve known. its a dramatic period of redefinition, new competition, evolution, and extinction. But actual shopping is not going away it’s just changing…

Consumers and the Changing Face of Retail

Walking into the local coffee house can’t be duplicated online. The desire to experience smells, sounds and the human interaction of a physical place— the desire of customers to “be some place” —is more visceral than the act of acquiring something needed.