Drake’s Brewing is a legend in brewing. Radiant worked with Drakes Brewing, their broad range of beers including their signature IPA’s and focused on how can we broaden thecustomer reach across demographic

Our strategy focused on their tagline – Drink Different, and how the broad customer base within the Bay Area could be reached with well targeted campaigns on various social media platforms along with targeted messaging to distributors by building a story they can’t find elsewhere, which keeps them engaged and excited about what's coming next.