All Projects : Experience Lafayette
OBJECTIVE
Elevate Lafayette's brand by spotlighting its unique offerings through a comprehensive digital and video marketing strategy
INDUSTRY
Urban Development and Placemaking
SERVICES
Branding, website, design, and digital marketing
Discovering a Gem in the Suburbs That Invites You to New Experiences
As many cities large and small suffered through the pandemic with reduced downtown visitors and retail sales, the City of Lafayette in the San Francisco East Bay reached out to Radiant because of our extensive experience in downtown marketing and branding cities and property developers. Radiant aimed to uncover what sets this Contra Costa County city apart. We then created a website, video, and digital campaign to showcase the one-of-a-kind experiences Lafayette, California has to offer.