Nobody cares about your marketing.

Saturated: Search Results and Online Tactics Won’t Cut It.

Many brands and companies believe that an online campaign to reach their desired audience by spending more on search, digital ads, and online marketing tactics will get them more customers. Not really. Consumers and customers of all kinds are lost in a world of information sorted by algorithms, struggling to find the information we desire, to solve a problem, or to purchase something we know we need. In a world driven by content, how does a company or brand get through millions of search results to reach their most valued customers with unique value?

As you begin to search or look for topics that can help you find what might be of value, you become saturated with answers according to what the algorithm “thinks you want” — and it doesn’t stop. You get irritating popup ads and email offers following you. Now you come to the terrible realization that your “interest” has drawn awareness from pre-programmed search bots that just deliver more of what they are armed with — mostly useless promotions. 

Online Marketing: Search, Cookies, and Content That Only Bring More of the Same.

This is our world of online marketing. Do you really want to be in this world? Why is this company, product, or organization unique, different, and valued? The future of brands is really about how you engage customers when they are virtual and digital as well as in the real world.

Our world is shifting faster than ever through digital media, and always-on connections broadcasting to everyone all the time through every device. 

The Connection Between Value and Relevance Is About Your Customer’s Experience.

The challenges of the pandemic have only forced this rapid evolution of online technology. It’s essential that all brands, from the small local restaurant or retailer to larger corporate enterprise, redefine their interactive and digital strategies to reach the right customers with the right message and media. 

The brand experience is now more important than ever. Discover what’s unique and compelling, shape a brand story that relates to the customers, and from that craft a unique digital strategy that reaches these customers wherever they are to build connection and loyalty.

Behavior Marketing: A New Approach to Connecting with the Right Audience.

The problem is that everyone is being bombarded by digital marketing, ads, and, well, lots of crap they don’t want. How do we find a connection that is meaningful and relevant to a specific audience or customers we want to connect with? How do we even define a process to do this? It’s all about behavior marketing. Not just cheap triggers that get you to go places in your search but strategies based on really understanding the customers: their personas, values, and the problems they want to solve. This is the relevance that’s missing from too much of today’s marketing. 

What if We Actually Learn About Our Customers, About What Matters to Them?

Using customer personas and diving into who clients and customers are will provide much more in-depth insights into what has value for them, much more than just surface demographics. The ability to define these individuals as people, where they live, their ages, their cultural connections, and motivations can dramatically shift how you connect with them.

So, think always in terms of the customer and what you provide that has value, adds valued knowledge, and makes you the expert, the solution.