Posts Tagged ‘Place Branding’
Berlin Wall: Now the Center of Shopping
Branding Retail Experience in the City Center Berlin recently opened the Mall of Berlin. It’s virtually in the center of Berlin on the site of what was an enormous department store formerly owned by a leading Jewish retailer who was forced to sell to the…
Read MoreBreaking Bad: A real brand story about a pretend Albuquerque
Folks want the tangible experience of place combined with their emotional connection to the show brought to life for them.
Read MoreA curious case of place branding: San Francisco
When it comes to naming, keep it simple. And, it really pays off to build on what people already know and remember. Just make the most of it.
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