Posts Tagged ‘packaging’
A wine brand creates connection
This small winery out of South Australia has come up with a brilliant,simple idea that caught my attention…it fulfills the needs of the consumer and the wine company…
Read MoreBeer Labels Gone Bad
The actual design of the new labels along with the methodology to change the names is a disjointed and confusing with sports illustrations that look like a collage gone bad. There are so many activities I can’t figure out what I’m supposed to be doing. The visual images are more evocative of an energy drink than a beer.
Read MoreAsk Jeeves is Back! – the butler’s back in the UK!
Three years after making a critical online branding mistake, Ask Jeeves in Great Britain is back with a fancy new suit and good advice. Yes, the Jeeves brand element, which we redesigned, has returned to center stage.
Read MoreThe Label Tastes Good – why perception creates brand value
So you think that taste really is the deciding factor in food choice. Think again. The brand makes all the difference.
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