Posts Tagged ‘McDonalds’
Hertz eats Dollar Thrifty Rental Car- more brands or fewer options?
Similar to the hospitality industry, the rental car market is attempting to gain efficiencies for the back end—the order taking and inventory management portion of the market—while having different products for different customers and needs.
Read MoreThe Label Tastes Good – why perception creates brand value
So you think that taste really is the deciding factor in food choice. Think again. The brand makes all the difference.
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