Posts Tagged ‘identity’
Intrepid Ascent – Launching a Brand Committed to Healthy Communities
The healthcare industry consists of a complex range of services and systems that often include a multitude of locations and providers. How do we know that the services being offered are effective, and how can improve outcomes?
Read MoreO.co? Branding the wrong name for Overstock.com
Rule 1. in building brands is evolve value and keep building on what you have. Most companies that have dumped an old name for a new one to try to “reinvent” themselves have run head on into customer confusion.
Read MoreHow the Gap fell through the gap
The shocking part about the Gap’s disastrous misstep is that it shows their lack of connection to their own consumers, which is incredibly important.
Read MoreAsk Jeeves is Back! – the butler’s back in the UK!
Three years after making a critical online branding mistake, Ask Jeeves in Great Britain is back with a fancy new suit and good advice. Yes, the Jeeves brand element, which we redesigned, has returned to center stage.
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