Posts Tagged ‘consumer product’
Five Stars – How reviews shape brand experience
So, ultimately, the best thing for the shopper and the brand is understanding and using customer reviews, comments, and ratings as you beging to learn what a brand is about, who they are really making this product for, and what you need to know to discover the brand that will fill your needs.
Read MoreO.co goes back to Overstock.com – Another naming blunder
Back in May of this year Overstock.com, the well known — did I say well recognized and branded leader in online discount sales, changed it’s self-descriptive name to a meaningless wonder O.co. This brilliant move lead by the president and CEO Jonathan Johnson ignored all the rules about branding, brand value and building the position…
Read MoreQwikster is dead. Too little too late.
Only a month ago Qwikster was launched to repair the damage of mid July’s disasters announcement of the take-it-or-leave-it strategy of doubling the price of both DVD deliveries and streaming movies. After two ridiculous moves, resulting in tons of nasty comments and thousands of lost customers and a stock drop from $245 a share to…
Read MoreNetflix creates Qwikster and says sorry too late
Okay, tell your super-loyal customers that you are giving them two months notice, then you are doubling the price of the products they know and love. You get a choice to get streaming movies, which have a limited number of titles, or continue your DVD deliveries, which have just about everything
Read MoreWho owns brand colors?
It’s easy to pick a brand color, right? Not as easy as you think. Depending on your industry, the message and focus of your brand everything can change. The color, look and feel not only establishes what you are but who you are. This is why trade dress is so important. It’s happened several times…
Read MoreMurder of the Flip Camera
Cisco, like many technology companies, thinks only linearly. What they do is in the context of their technological hold in the market, but the Flip does not fit this model
Read MoreCan you train your customers to be loyal?
This focus on the customer built incredible loyalty and connection. They educated every customer, they increased their level of awareness and in the end they became the preferred choice in the category.
Read MoreOn Target or not? Yet another small grocery brand?
Target’s entry with P-Fresh will add substantially to the already glutted grocery store square-footage in the United States where more and more retailers are competing for the same number of consumer dollars.
Read MoreSmart Phone Wars, Why the iPhone Wins
With Palm announcing the new Pre, Apple announcing a new lower price iPhone 3G S, Google’s latest Android phone launch, the MyTouch 3G and the Blackberry Storm, where’s the Smart phone world going?
Read MoreWhy I love my Flip video camera
The Flip video camera focused on what people want to do. The company, Pure Digital that created it, was not an electronics company. The founders saw an unmet opportunity in the growing digital video market and had a video camera
Read More