Posts Tagged ‘consumer packaging’
Trader Joes vs. Whole Foods: Are they the same customers for different brands?
They in fact frequently like to be located near each other. The key to these symbiotic brands is their customers. They have similar customers whose behavior is very similar around product choice, product brands…and product beliefs
Read MoreWho owns brand colors?
It’s easy to pick a brand color, right? Not as easy as you think. Depending on your industry, the message and focus of your brand everything can change. The color, look and feel not only establishes what you are but who you are. This is why trade dress is so important. It’s happened several times…
Read MoreTropicana’s big mistake. Where’s the orange and the straw?
Tropicana got lost in the world of generics. It was just another white container with a picture of orange juice pouring. Consumers were saying where’s the orange with the straw?
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