Posts Tagged ‘Branding’
Beer Labels Gone Bad
The actual design of the new labels along with the methodology to change the names is a disjointed and confusing with sports illustrations that look like a collage gone bad. There are so many activities I can’t figure out what I’m supposed to be doing. The visual images are more evocative of an energy drink than a beer.
Read MoreAsk Jeeves is Back! – the butler’s back in the UK!
Three years after making a critical online branding mistake, Ask Jeeves in Great Britain is back with a fancy new suit and good advice. Yes, the Jeeves brand element, which we redesigned, has returned to center stage.
Read MoreFiat brand good for Chrysler brand? You bet.
When the announcement came that Fiat would possibly take a key controlling interest in Chrysler the struggling American car brand it hit me that this is an overdue realignment
Read MoreBrands, Branding, Brand Loyalty: Root Beer, Wine and Hamburgers
Brands, Branding, Brand Loyalty, what’s it all mean? There’s a lot of confusion on what a brand means and how it’s referred to in marketing and advertising
Read MoreAsk.com Algorithm Campaign -where’s the brand message?
Has anyone yet figured out that the Ask.com algorithm campaign is a complete failure?
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