Posts Tagged ‘brand differentiation’
Why Groupon Gets It. Motivate Customers, Build Your Brand
You can have a GroupOn activity that happens an hour from now and done by the end of the day targeting a self-selected group of customers who are actually interested in your offers. This is the maximum use of incentives to the right motivated customers. It’s just another way to create opportunity in the marketplace– a reason for customers to buy now.
Read MoreCan you train your customers to be loyal?
This focus on the customer built incredible loyalty and connection. They educated every customer, they increased their level of awareness and in the end they became the preferred choice in the category.
Read MoreThe Touchpoints of Customer Service – That “Good Vibe” Feeling
If you’re like me most of your banking is done online these days. I go the accounts area, pay bills, move money around and occasionally check out other services, all with no person involved. I then deposit checks at nonhuman ATM machines. I usually only interact when I need something fixed or just plain don’t…
Read MoreBuy a Logo Online and Be a Brand – Why That Doesn’t That Work
Brand strategy is the connection between your marketing goals and your customers’ experience. How you position your brand defines who comes to buy, why and how to build your market.
Read MoreYahoo Nothing to Shout About. Why the Yahoo brand is lost and has no idea who it’s customers are.
Yahoo seems to have no idea what it’s trying to do with it’s site. They don’t even power their own own search now that it has been “outsourced” to Microsoft.
Read MoreWhy the Palm Pre Flopped – a girl on a mushroom
What Palm did wrong – just about everything, but most of all was to launch a campaign with a creepy Alice in Wonderland type ad Go with the Flow
Read MoreWhy the Toyota Brand Won’t Sink
Although Toyota has taken a media beating in the last few weeks because of two recalls on popular models, In my opinion they will not fall permanently from grace.
Read MoreFiat brand good for Chrysler brand? You bet.
When the announcement came that Fiat would possibly take a key controlling interest in Chrysler the struggling American car brand it hit me that this is an overdue realignment
Read MoreAsk.com Algorithm Campaign -where’s the brand message?
Has anyone yet figured out that the Ask.com algorithm campaign is a complete failure?
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