Posts Tagged ‘brand differentiation’
Hertz eats Dollar Thrifty Rental Car- more brands or fewer options?
Similar to the hospitality industry, the rental car market is attempting to gain efficiencies for the back end—the order taking and inventory management portion of the market—while having different products for different customers and needs.
Read MorePeets brand sells to a German conglomerate— is that all bad?
Peet’s Coffee and Tea just announced they are going private with a sale to German conglomerate Benckiser . But is this all bad? Is it a local company being swallowed up by a giant again? Not really—it’s an opportunity for stable growth and staying true to their values — what? How can that be? Extending and expanding value When…
Read MoreMarketing with Amazon and Google can help local businesses
In spite of all the negative spin on buying corporate it does pay to figure out the best way to get your local brand out there. Technology and the large online advertisers can help small business leverage their local awareness.
Read MoreBrand Engagement – the result of an integrated approach
Brand Engagement is the holy grail for most marketers involved in brand building. When you’ve captured the customer relationship you have them envolved and engaged at multiple levels.
Read MoreJC Penney drops coupons and loses loyal customers
When you remove the system that motivates and builds a brand and buying relationship with a loyal customer, you are abandoning your primary loyal customers.
Read MoreHow Experiences in France Give me Brand Perspective
When you buy something and look for a brand in France it’s not always going to be what you thought. Many of the brands I saw in ads as I ran through Metro stations in Paris where the big American Brands. Movies promoted, many of which are Disney, plus Euro Disney itself. And then there’s…
Read MoreBranding the whole experience – not a slice of the pie
If you look at marketing and creative agencies that most engage, develop and nurture customers for their clients they have to see the customer relationship too brand as one of a whole experience
Read MoreJCP – Big changes for 100-year-old retailer
The big shift branding-wise I both like and am concerned about is how they’re new brand mark does not directly connect to the old Penny’s. There’s no reference to the old brand. It’s kind of an updated American flag look with the initials jcp. Who’s that?
Read MoreThe Starbucks Channel — the perfect way to connect to their brand
Starbucks radically gets they are not a seller of coffee and donuts. They really get that they are selling experiences and a location, a place to be and be with others in your own world and an environment that brings a world to you.
Read MoreCash Mobs – consumers building their local brands
At the end of the day the cash mob is a consumer-led campaign that improves visibility for local business, promotes business loyalty, and that benefits everyone by building local relationships.
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