Posts Tagged ‘brand differentiation’
Your Web Presence – Building Brand Value and Trust Isn’t Just About Making Things Look Pretty
It’s the most visible representation of your brand presence and voice Have you ever landed on a visually stunning website only to leave frustrated because you can’t figure out what the company does? You’re not alone. The design is spectacular, with amazing photos, video, and sparse headlines, but as you navigate through the site, you…
Read MoreTrader Joes vs. Whole Foods: Are they the same customers for different brands?
They in fact frequently like to be located near each other. The key to these symbiotic brands is their customers. They have similar customers whose behavior is very similar around product choice, product brands…and product beliefs
Read MoreThe Durability of Brand Strategy is Always Tested by A Response to Disaster
By responding to the changes in the market, a company, a brand can succeed in solving major problems if they understand their value and meaning to customers.
Read MoreVegan Nuggets: Consumers Like Things Their Way
The world of the customization is moving quickly. It used to be easy enough to satisfy a consumer just by offering a standard brand in a category of food or product they like: you’re a beer drinker or a wine drinker, you eat meat or don’t. Now we can customize, specialize and provide almost exactly what each customer desires. The…
Read MoreBreaking Bad: A real brand story about a pretend Albuquerque
Folks want the tangible experience of place combined with their emotional connection to the show brought to life for them.
Read MoreA curious case of place branding: San Francisco
When it comes to naming, keep it simple. And, it really pays off to build on what people already know and remember. Just make the most of it.
Read MoreHow can nonprofit brands focus on real value?
Building clarity into a nonprofit’s communications of focus and commitment is critical in this new climate of increased expectations of real results. Everyone wants to know how to make a difference. How can your brand help? What’s the value you really bring?
Read MoreThe local retailer brand. Can Starbucks really be local?
So when a national chain moves into your neighborhood the local coffee shop need not freak out. They can leverage what they have and how they deliver it in a way that the customer recognizes and values.
Read MoreJCPenney – cool new strategy did not trump loyal customer preferences
The JCP lesson in a nutshell — brands ARE made of the customer experience. Whether you’re a retail store, post office, or healthcare provider it’s about expectations and managing them and delivering on them.
Read MoreWhat is your brand’s end result? Know your outcome!
How do we choose, as consumers? How can brand value be positioned correctly with the brand name, the identity and the strategy that pitches the brand? These are tough questions that just don’t get enough attention because companies, non-profits and organizations are too busy selling what they already have – their products – not the customers’ solutions.
Read More