How you brand a product, a retail environment or for that matter a restaurant, is all about who you want to attract and what make you unique. Building momentum and focusing on you core audience, customers, the value they seek, that’s going to make you or break you. The more generic you are, the more you blend in. When you stand out, everyone remembers you. So when I saw this wonderful little place their name blew me away—Super Giant Breakfast Teriyaki!
In marketing and branding it’s all about the target audience and how you get your message across. Who will you attract? What will be the value they see? It’s not always easy when you have a place called Fred’s diner or Maria’s Taco Shop. When you put it out there like these guys did with their messaging, you communicate. They’ve done it all: super, giant—– you’re gonna get something really big, an excellent value for price; breakfast—well, we know what time of day they are targeting, this must be a breakfast food, right? And lastly, the mouth watering, tasty, I-can’t-wait-to-eat-it word: teriyaki – everyone loves this savory flavor. It’s migrated from Japan to Korea to Mexican. So now you have it a burrito that is the killer burrito, differentiated from all the rest, it’s not even saying burrito – it’s all about what the name of the shop says –
Super Giant Breakfast Teriyaki… Enjoy!