United Ways of California sought to expand its impact by creating a program that provides low-income families with the tools and resources needed to build financial stability. Radiant conducted in-depth market research and worked closely with stakeholders to develop a brand that would resonate with the communities it serves.

The result was MyMoneyPath—a name and identity designed to emphasize self-empowerment, financial growth, and long-term security. By focusing on clarity and accessibility, we helped United Ways launch a program that makes financial guidance feel more actionable, approachable, and tailored to real-life challenges.