All Projects : The Caspian
OBJECTIVE
Create a campaign featuring the waterfront location of this new residential building through branding and communications to build an effective leasing program
INDUSTRY
Real Estate
SERVICES
Research, strategy, naming, branding, website, marketing and launch
New Style of Housing Development on the Waterfront
Working with Signature Development Group, we helped launch the Caspian, the latest of four new housing projects at Brooklyn Basin. We created the name, brand look and feel, and developed a website for this dynamic seven-story housing development only a short walk away from the waterfront.