Taiyō.AI - RadiantBrands

All Projects : Taiyō.AI

OBJECTIVE

Communicate that Taiyo.AI can access almost the entire world's infrastructure data in real time.

INDUSTRY

Development, infrastructure and investment

SERVICES

Research, analysis, strategy and assessment, branding, strategy, website, communications and a short video.

Branding and Launching the first Global Infrastructure Intelligence Platform

Taiyo.AI is a technology startup that launched from Berkeley SkyDeck in 2020. They built a unique platform that aggregates vast amounts of infrastructure information globally, everything from current contracted projects to tenders for bids. This unique platform enables contracting firms to anticipate investment growth and mitigate supply chain risks, while empowering investors to evaluate global opportunities.

Theme: Intelligent data to gain insights, improve efficiency & make informed decisions for the built environment.

Project Description

Radiant was engaged to develop the Taiyo.AI website and other media just as they were beginning to reach out to a wide range of investors and potential clients. Radiant used a systematic strategy to deliver highly focused messaging built on Taiyo.AI’s understanding of actionable data for companies to garner the attention of the right decision makers.

What Was the Client’s Goal?

Working with their team, Radiant focused on highlighting the value of the data insights that Taiyo.AI could provide to businesses, governments and consultants. Ultimately, the client wanted to build visibility to key players around the world, such as the World Bank.

What did we recommend?

Radiant recommended and developed a marketing strategy and core messaging that allowed Taiyo.AI to speak in the language of their customers.

Following extensive national research and interviews we understood how we could position their value and push them forward in this highly competitive market.

What was the process created to achieve the goal?

From initial research and analysis, Radiant created key messaging for each part of their platform and built a website focused on Taiyo.Ai’s unique position in providing this data.

What was the result?

Following launch, Taiyo.AI has grown their investor pool and client base with clients such as the World Bank, global construction and engineering firms and global communications infrastructure companies.

“Our website so clearly communicates our value in the global market. We can literally demonstrate the number of projects occurring at anyone one time throughout the world”

How was it measured?

Traffic to the website, increased sales and a growing investor pool has dramatically helped Taiyo.AI gain traction.