All Projects : Ragtime Sailing
Ragtime Sailboat of San Francisco Bay
OBJECTIVE

Develop a bold, authentic brand and digital presence that cements Ragtime’s legacy while celebrating its return to competitive racing.

INDUSTRY

Competitive international sailing

SERVICES

Branding, website design, digital marketing, PR, historical research, social media

Ragtime Sailing - Built for Risk Takers

A racing yacht unlike any other, Ragtime shattered expectations and rewrote the rules of offshore sailing. Now fully restored, it’s ready to take on the Transpac Race to Hawaii once again.

Radiant redefined Ragtime’s brand with a new website, mascot, visual identity, and messaging that capture its renegade spirit. We conducted extensive historical research—verifying six decades of race records, articles, and owner accounts—to create the most accurate and comprehensive timeline of Ragtime’s history. Through PR, social media, and digital storytelling, we’ve positioned Ragtime as more than a legend—it’s a force that’s still making history. Check out ragtimesailing.com to see it up close.