As many cities large and small suffered through the pandemic with reduced downtown visitors and retail sales, the City of Lafayette in the San Francisco East Bay reached out to Radiant because of our extensive experience in downtown marketing and branding cities and property developers. Radiant aimed to uncover what sets this Contra Costa County city apart. We then created a UX-designed and SEO copywritten website, video, and digital marketing strategy to showcase the one-of-a-kind experiences that Lafayette, California, has to offer. See more at https://experiencelafayetteca.org.