Dolby's Via Licensing was a licensor of technology patents worldwide. From the hundreds of mobile phone patents to technology related to video and sound, they provided a single source for acquiring licensing for companies building new devices. In 2022, they acquired another licensor to become Via/LA.
Now one of the largest licensors of technologies in the world, Via engaged Radiant to manage and execute rebranding and naming strategies. We created a complete update to their website and collateral to launch this newly merged brand. Radiant also developed Dolby Via/LA's story, brand and website positioning and helped them launch a major IP industry event in San Francisco in 2023.