All Projects : Alveo
OBJECTIVE
Communicate to consumers the innovation and drive of a life science startup.
INDUSTRY
Technology Life Sciences
SERVICES
Research, strategy, naming, branding, design website, marketing, video, packaging and digital interface
Launching a Breakthrough in Home Diagnostics: Be.well, the first home diagnostic system
Testing for viral infections usually requires a specific type of test and could take days to show a result. This new technology solution uses a handheld, battery-powered device that allows a sample to be placed in a cartridge and produces test results in minutes that are sent to the cloud and directly to your phone through Bluetooth in only minutes.
Radiant developed and trademarked the product name, Be.Well along with all the branding and the UI for the mobile phone, packaging, presentation decks and video animation that told the story.