All Projects : Adega Azul Wine Bar
wine bar marketing and branding
Objective

Develop a new brand and environment authentically representing a Brazilian wine bar concept.

Industry

Hospitality, Restaurant

Services

Branding, signage, website design, social media program

Crafting a Vibrant Brazilian Identity in Berkeley's Wine Scene

Radiant collaborated with Adega Azul, a Brazilian-owned wine bar and bottle shop in a lively, walkable neighborhood in Berkeley, to craft a brand identity that stands out in the local market. Inspired by the vibrant tropical elements of Brazil, and the owners international travels and influence, Radiant designed a logo featuring a panther that ties directly to the bar's unique interior decor, creating a cohesive brand experience that differentiates Adega Azul from other wine bars.