
OBJECTIVE
Redesign 211ca.org to make essential services more accessible, user-friendly, and aligned with United Ways of California’s mission.
INDUSTRY
Non-Profit & Public Services
SERVICES
Strategy, market research, branding, UX/UI design, website development and database integration, digital marketing
211 California – Connecting People to Essential Services
United Ways of California needed a modern, intuitive website for their 211 Program that would help millions of Californians easily find housing, childcare, financial assistance, and other critical services.
Radiant reimagined 211ca.org with a customer-first design, ensuring users could quickly search for resources by keyword and location in both English and Spanish. We improved accessibility, streamlined navigation, and aligned the site with the new United Way’s statewide brand standards.
By transforming 211ca.org into a seamless, responsive digital experience (prioritizing mobile), we helped United Ways of California better serve working families across the state—connecting them to the support they need, when they need it.