First Impressions and Why They Matter
Grow Your Customer Base On A Foundation Of First Impressions.
In the overwhelming volume of digital content thrown at us in 2022, attracting and securing consumers’ attention is a bit like finding a safe path in the middle of a thunderstorm — connecting with a critical message that matters to strangers despite the noise and distracting challenges. You have to be heard, recognized as unique, and seen as trustworthy.
You have Seconds to Make that Initial Connection.
It’s really essential in any industry to know what connects with your most valued customers. Defining this critical brand message and creating a high-quality digital experience delivered through a long-term marketing strategy that optimizes search can make the difference in boosting the online presence of a brand or organization whether consumer-focused or B2B.
You have to be relevant, trusted and heard with that initial connection.
Knowing What Really Matters.
By spending the time to understand your customer’s motivations you can create an entire profile of who they are, what they care about, and how to create value and connection. This is probably the most essential aspect of developing the right messaging to stay in touch. Whether it’s an initial email offer, ad or your website they arrive at, what connects with them in the initial moments is everything. Research and profile customers to find out what connects with them and what’s relevant. At Radiant we we need to know that our communications are relevant to different customers in different markets. This framework will allow you to test ideas, focus on responses and know what keeps you authentic.
Avoiding the Pitfalls of Promotion.
Simply marketing something as an offer takes away from this customer connection and value. Offers and discounts are great for commodities. With the added value you’re selling, you must nurture the bigger brand engagement, especially in retail. It’s about getting them to try you over other options available. It’s not about the offer, though. It’s all about ongoing engagement. This is how:
Some Tips For Making a Great First Impression.
1 – Be Focused and Know Your Voice.
How you speak, the language you use is everything; it creates an image and place in the customer’s mind for the brand.
2 -Shape a Brand Message That’s Unique.
In competitive markets your distinctive message, how you differentiate is everything and you have moments to get this across.
3 – Create Consistent and Focused Story Telling.
Everything is a story. How you tell it, in the right voice, shapes your brand difference and is what’s remembered.
4 -Use SEO and Leverage Digital Reach.
Thinking through a strategy SEO and Search can make all the difference online. Use the right phrases and words that reflect your brand and its unique value.