Web/Tech Archives - Page 7 of 8

Who owns brand colors?

It’s easy to pick a brand color, right? Not as easy as you think. Depending on your industry, the message and focus of your brand everything can change. The color, look and feel not only establishes what you are but who you are. This is why trade dress is so important. It’s happened several times…

Don’t Mess with Customer Loyalty, Netflix!

When Netflix just announce a 60% increase in rates they drove shock waves through thousands of loyal customers of absolutely loved Netflix. Is say loved because many of the comments, blog entries and Tweets are saying how Netflix is screwing over their loyal customer base.

Murder of the Flip Camera

Cisco, like many technology companies, thinks only linearly. What they do is in the context of their technological hold in the market, but the Flip does not fit this model

The personalized offer: maybe those brands don’t know you

Large companies and even mid size to smaller can now get tons of data on you. How you shop, what you buy, what your age group does, what your neighborhood does – but do they really get you?

Why Groupon Gets It. Motivate Customers, Build Your Brand

You can have a GroupOn activity that happens an hour from now and done by the end of the day targeting a self-selected group of customers who are actually interested in your offers. This is the maximum use of incentives to the right motivated customers. It’s just another way to create opportunity in the marketplace– a reason for customers to buy now.

Huffington Post and AOL Deal: A disaster in the making

I see a lack of real strategy on building a bigger online community and more of a move towards adding revenue based on targeted groups.

The You Brands: When Loyalty is Personal

The brands that convey the most customer loyalty like Apple, Coke and Nike are the you brands. The brands that convey your personalized experience that empowers you as part of a greater community.

Yahoo Nothing to Shout About. Why the Yahoo brand is lost and has no idea who it’s customers are.

Yahoo seems to have no idea what it’s trying to do with it’s site. They don’t even power their own own search now that it has been “outsourced” to Microsoft.