Web/Tech
Murder of the Flip Camera
Cisco, like many technology companies, thinks only linearly. What they do is in the context of their technological hold in the market, but the Flip does not fit this model
Read MoreThe personalized offer: maybe those brands don’t know you
Large companies and even mid size to smaller can now get tons of data on you. How you shop, what you buy, what your age group does, what your neighborhood does – but do they really get you?
Read MoreWhy Groupon Gets It. Motivate Customers, Build Your Brand
You can have a GroupOn activity that happens an hour from now and done by the end of the day targeting a self-selected group of customers who are actually interested in your offers. This is the maximum use of incentives to the right motivated customers. It’s just another way to create opportunity in the marketplace– a reason for customers to buy now.
Read MoreHuffington Post and AOL Deal: A disaster in the making
I see a lack of real strategy on building a bigger online community and more of a move towards adding revenue based on targeted groups.
Read MoreThe You Brands: When Loyalty is Personal
The brands that convey the most customer loyalty like Apple, Coke and Nike are the you brands. The brands that convey your personalized experience that empowers you as part of a greater community.
Read MoreYahoo Nothing to Shout About. Why the Yahoo brand is lost and has no idea who it’s customers are.
Yahoo seems to have no idea what it’s trying to do with it’s site. They don’t even power their own own search now that it has been “outsourced” to Microsoft.
Read MoreWhy the Palm Pre Flopped – a girl on a mushroom
What Palm did wrong – just about everything, but most of all was to launch a campaign with a creepy Alice in Wonderland type ad Go with the Flow
Read MoreBrand behind the brand: Flickr is now from Yahoo
Yahoo’s parent affiliation with Flickr prompted many loyal Flickr users to respond with negative comments about this “brought to you by” connection.
Read MoreApple’s Next Move and why it’s not a Netbook
Netbooks –they are basic with no frills make buying a computer a simple decision. So why can’t Apple jump into this market? It makes sense that they create something that appeals to their loyalists, like me, in this category, right? Yes, but it’s definitely not going to be a netbook.
Read MoreSmart Phone Wars, Why the iPhone Wins
With Palm announcing the new Pre, Apple announcing a new lower price iPhone 3G S, Google’s latest Android phone launch, the MyTouch 3G and the Blackberry Storm, where’s the Smart phone world going?
Read More