Retail
Crypto QR Code, Uber’s Customer Journey, Millennials and Craft Beer
Why Not Try a Super Bowl QR Code Ad? A $7 million price tag for a 30-second Super Bowl ad may have been worth every penny for Coinbase, a cryptocurrency exchange app. With roughly 100 million viewers it’s worth throwing some serious money at an ad if it can get measurable results. So why not…
Read MoreMandela Station at West Oakland BART — Hub, Heart, Home
Capturing the essence of the West Oakland community. West Oakland is an area between the growing downtown of Oakland and the bustling Port of Oakland. It’s a mixture of 19th century Victorians, old warehouses, and small factories. It’s also one of the most diverse communities in Oakland and the Bay Area with younger renters and homebuyers,…
Read MoreListening.
Getting Away from the Noise. Marketing has a bad reputation. It should. Most marketers look for tools to reach more and more customers and grow their audience but do they really know who they need to reach and why anyone would be interested in what they are offering or broadcasting? New technologies allow us all…
Read MoreA Year Ending in Flux. What are the 2022 Marketing Trends?
The Global Disruption of Everything Two years ago the world was predictable, measured, consistent in all ways…often annoyingly so. As we all know, this suddenly and shockingly ended. The pandemic has brought with it the largest shift in global systems in recent memory. This disruption only emphasized the always-on connected and predictable way business, markets,…
Read MoreNobody cares about your marketing.
Saturated: Search Results and Online Tactics Won’t Cut It. Many brands and companies believe that an online campaign to reach their desired audience by spending more on search, digital ads, and online marketing tactics will get them more customers. Not really. Consumers and customers of all kinds are lost in a world of information sorted…
Read MoreListening to Customers, Fake Friends, and Consumer Behavior
Listen and Learn: What Are Your Customers Thinking? If you don’t listen to your customers — really know them and understand them — you can’t build a valued relationship. Many brands wrongly believe that selling consists mostly of pitching a product, a solution, or an idea. In fact, the most important part of selling is listening to…
Read MoreRadiant Insights: Millennial Housing, Experience-Retail and B2B Marketing
Marketing Apartments to Millennials — Social Media, Fitness Centers and A Dog Wash. Lifestyle and Housing for Millennials is Online, Social and Connected As one of the largest living generations in America, millennials have come of age and officially proven themselves a force to be dealt with just about everything. Born sometime in the early…
Read MorePermits, Approvals? Forget it! Give Me Chaos!
The lawless and creative world of restaurant owners and retail rogues. An amazing and positive change that the pandemic gave us was innovative outdoor retail. Communities across the country found that the best way to support struggling restaurants, bars, and experience-based retailers was to let the business owners do what they wanted. Yes, forget the…
Read MoreRadiant Insights July
Big Data May Be Great, but Interviews Give You Hidden Insights. Easily accessible analytics for digital campaigns, website traffic, and ad responses give many marketers the false impression that they know who their customers are and what they want. Well, these kinds of results do show trends and provide much-needed insights into what’s working but…
Read MoreNot Enough Microchips or Ketchup, Now That’s a Problem
How human behavior shifts everything in markets. When the pandemic came, how people lived, what they did and how life occurred for millions of people changed overnight. Restaurants were shuttered, toilet paper and cleaning supplies disappeared off the shelves and people stopped driving and worked from home, hunkered down with their laptops. Human behavior is…
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