Retail
How Do Cities Thrive? Urbanism, Attraction and the Right Story
Cities aren’t just collections of buildings, roads, and infrastructure. They’re living, breathing ecosystems shaped by human, economic, and geographic forces. City planners may manage the logistics of growth, while architects and developers create the physical landscape. But there’s a deeper element that separates thriving cities from those that fade away: the story they tell. This…
Read MoreCommunity Building Should be at the Heart of Every Marketing Program
In today’s chaotic and multi-channel world of social media, podcasts, and endless media sources, we ironically live in the most interconnected era ever. This means reaching your desired audience can take immense time and effort with so many connection channels. This is where community building comes in as the center of your marketing strategy. Whether…
Read MoreYour Web Presence – Building Brand Value and Trust Isn’t Just About Making Things Look Pretty
It’s the most visible representation of your brand presence and voice Have you ever landed on a visually stunning website only to leave frustrated because you can’t figure out what the company does? You’re not alone. The design is spectacular, with amazing photos, video, and sparse headlines, but as you navigate through the site, you…
Read MoreShaping the Online and Offline Retail Customer Connection
Integrate Online & Offline Shopping for Retail Success: Connect with audiences & boost sales by understanding your customers on and off-line.
Read MoreThe Power of Place: Boosting Urban Real Estate Value By Creating a Destination
The strategies behind this are all centered on placemaking, the process of creating spaces and environments that are attractive, functional, and meaningful to the people who live, work and play in them. In urban locations, placemaking is critical to creating real estate value.
Read MoreTrader Joes vs. Whole Foods: Are they the same customers for different brands?
They in fact frequently like to be located near each other. The key to these symbiotic brands is their customers. They have similar customers whose behavior is very similar around product choice, product brands…and product beliefs
Read MoreEverything’s connected, brands don’t love you and where will people work?
We live in a changing and dynamic world of connection where work, brands, and people live. In reality, it’s about the broad meaning of a product or service to the consumer. We, consumers, more than ever, represent what we do and buy by our lifestyle and values. Our tribe. Who are you and what do you value?
Read MoreDesign Thinking. Shaping Strategies with People in Mind.
It’s an interactive process that allows you to engage with your audience and not repeat the same patterns of thinking and design approaches but to create something new, innovative, and connecting.
Read MoreMarketing Trends in 2023 – Writing with AI, Digital Personalization and Virtual Experience
How do you gain visibility with your brand and marketing in 2023? The world has changed so much for both businesses and consumers how you reach people and keep their attention has dramatically evolved. Technology is now driving many shifts in personalization, augmented reality, and AI to develop highly relevant and targeted content and experiences.
Read MorePlacemaking: Orchestrating Perceptions of Place.
When you see sky-high real estate prices and rents going out of sight it reflects a perception of incredible value and a fear of missing out on that opportunity. Demand increases as prices go up because demand for that location, that building is exceeding available supply. As a result, prices are driven up by someone willing to pay just that much…
Read More