Permits, Approvals? Forget it! Give Me Chaos!

The lawless and creative world of restaurant owners and retail rogues. An amazing and positive change that the pandemic gave us was innovative outdoor retail. Communities across the country found that the best way to support struggling restaurants, bars, and experience-based retailers was to let the business owners do what they wanted. Yes, forget the…

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How 2020 Disrupted Our World, Redefined Brands and How We Connect.

From presidential elections to a global pandemic the world we were so familiar with has dramatically changed to a virtual and isolated world. But there is a silver lining. Although we’re not exactly connecting the way we did in the past our completely disrupted world is creating whole new possibilities. When normal ways of doing…

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The Ursa Berkeley, New Housing Marketed a New Way

To successfully lease multi-family housing projects or find new commercial office tenants, it’s really critical that you create an immersive experience for the potential tenants. With COVID-19 limiting visits you can’t count on potential tenants coming to your building…

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It’s Time to Rethink Web and Digital Brand Strategy

With dynamic changes in the world since March, whole segments of the economy have slowed, redirected, or died. Both B2b and consumer behavior have dramatically shifted because of shutdowns and quarantines. Many large tech employers are planning to have only half the number of full-time employees return on a regular basis to their offices. According…

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Noodle Theory: How to Reopen Retail and Bring Back People

In the small German town of Schwerin on a warm spring day in May, as Germany is beginning to open up and come back to some semblance of normality, Cafe Rothe had just re-opened after months of closure, and they provided a handy way of keeping people safely apart while they had their coffee. The owner provided noodle hats…

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Time to Pivot: Five things to do to Reinvent Your Brand Strategy

First, remember, who you are is not the same. The key is understanding that the rules that governed what you did and how you did it for your business or non-profit have all changed. The radical shift in the world caused by literally turning off almost all business transactions and activities that drive consumer behavior…

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Marketing is for Humans: In 2020 this is what matters.

It’s 2020 and time to really look at how we use marketing and branding to connect. Not just with products and cool tech solutions but communicating and connecting with individuals, not just as customers but as people – the ones who are supposed to buy our brands and care about the company that makes them…

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Telling Visionary Stories, 2019 Visionary Awards Videos

For RadiantBrands it’s all about the stories brands can tell through a unique design, marketing strategy or video, stories that people remember and connect with. This year we had the opportunity to shoot four videos for the 2019 Berkeley Visionary Awards held at Freight and Salvage Theatre in downtown Berkeley…

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Hangouts, Eats, Experiences– what shapes a great place-brand?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”4px|0px|28.3281px|0px|false|false”][et_pb_row custom_padding=”0|0px|14.1562px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] The Unique Mix of Temescal Alley. What draws you somewhere? What makes that place special? What suddenly turns an ordinary location into a hot, buzzing focus of activity? Creating a brand for downtown, a neighborhood shopping area or…

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