Place Branding
How 2020 Disrupted Our World, Redefined Brands and How We Connect.
From presidential elections to a global pandemic the world we were so familiar with has dramatically changed to a virtual and isolated world. But there is a silver lining. Although we’re not exactly connecting the way we did in the past our completely disrupted world is creating whole new possibilities. When normal ways of doing…
Read MoreThe Ursa Berkeley, New Housing Marketed a New Way
To successfully lease multi-family housing projects or find new commercial office tenants, it’s really critical that you create an immersive experience for the potential tenants. With COVID-19 limiting visits you can’t count on potential tenants coming to your building…
Read MoreNoodle Theory: How to Reopen Retail and Bring Back People
In the small German town of Schwerin on a warm spring day in May, as Germany is beginning to open up and come back to some semblance of normality, Cafe Rothe had just re-opened after months of closure, and they provided a handy way of keeping people safely apart while they had their coffee. The owner provided noodle hats…
Read MoreTime to Pivot: Five things to do to Reinvent Your Brand Strategy
First, remember, who you are is not the same. The key is understanding that the rules that governed what you did and how you did it for your business or non-profit have all changed. The radical shift in the world caused by literally turning off almost all business transactions and activities that drive consumer behavior…
Read MoreThe Spectra – A Colorful Update of a 100 Year Old Building on Telegraph
RadiantBrands had the opportunity to work with a client in the middle of a massive renovation of older student apartment block only a short distance from the UC Berkeley Campus. They wanted a name and look that reflected the refresh of the building…
Read MoreMarketing is for Humans: In 2020 this is what matters.
It’s 2020 and time to really look at how we use marketing and branding to connect. Not just with products and cool tech solutions but communicating and connecting with individuals, not just as customers but as people – the ones who are supposed to buy our brands and care about the company that makes them…
Read MoreA Coveted 1000-year-old Viking Brand and Yes, Cheap Knock-Offs
It’s roughly 1,000 years ago in Northern Europe, perhaps Finland or Norway. You are a seasoned Viking warrior and you’ve just acquired a unique and coveted sword you take into battle for the first time – a sword that you know will give you a clear margin of success…
Read MoreRetail’s Not Dead Yet. The New World of Experience Retail.
Like all changes in economic behavior shifts in technology empowering access to global markets have changed the retail world we’ve known. its a dramatic period of redefinition, new competition, evolution, and extinction. But actual shopping is not going away it’s just changing…
Read MoreThe Science of Social Intelligence. For Brands It’s About How We Connect.
Connecting with consumers in this overwhelming world of online advertising and social media is very challenging. Brands today are often considered invasive even though they’re precisely targeting a customer with the right product or positioning…
Read MoreFlying Dogs and Electric Cars – How brand value is shaped by our emotional connections
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|27px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Baily loves great dog treats Although we believe we make good choices based on rational thinking, most everything we react to is based on emotional perceptions. These emotions are more powerful than we think. They shape what brands…
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