Food and Drink
The personalized offer: maybe those brands don’t know you
Large companies and even mid size to smaller can now get tons of data on you. How you shop, what you buy, what your age group does, what your neighborhood does – but do they really get you?
Read MoreBox of Triscuits: A New Role For Cause Marketing
Linking your cause with the Nabisco brand can’t possibly hurt. There is a new cause marketing campaign launched recently with boxes of Triscuits, the wheat crackers in the snack isle of your grocery store.
Read MoreWhy Groupon Gets It. Motivate Customers, Build Your Brand
You can have a GroupOn activity that happens an hour from now and done by the end of the day targeting a self-selected group of customers who are actually interested in your offers. This is the maximum use of incentives to the right motivated customers. It’s just another way to create opportunity in the marketplace– a reason for customers to buy now.
Read MoreWhy Signage is the Brand in Retail
When you go into a store, whether it’s a Safeway, a Macys or a Trader Joe’s, the signage immediately sets the tone. Is the place fun? Is it formal? Is it “hip”? And lastly, does this place communicate that they have what you want? Beneath the simplicity of hanging signs or shelf talkers can be…
Read MoreWhat Does Local Mean? and Who Values it?
The motivation to protect what’s unique to a specific community, a region, or a particular street has come as a reaction to the mass influx of chain stores in the last 30 years.
Read MoreAre Chain Store Brands Authentic Local Businesses?
I don’t think all multiple store chains are killers of authenticity. Fundamentally, what do they provide that’s not being served to the consumer? And is it real in how it connects to consumers’ experience?
Read MoreOn Target or not? Yet another small grocery brand?
Target’s entry with P-Fresh will add substantially to the already glutted grocery store square-footage in the United States where more and more retailers are competing for the same number of consumer dollars.
Read MoreBeer Labels Gone Bad
The actual design of the new labels along with the methodology to change the names is a disjointed and confusing with sports illustrations that look like a collage gone bad. There are so many activities I can’t figure out what I’m supposed to be doing. The visual images are more evocative of an energy drink than a beer.
Read MoreTropicana’s big mistake. Where’s the orange and the straw?
Tropicana got lost in the world of generics. It was just another white container with a picture of orange juice pouring. Consumers were saying where’s the orange with the straw?
Read MoreWhat is the Wells Fargo brand as it expands through Wachovia territory?
“Why does Wells Fargo use the stagecoach – isn’t it out of date and slow? What’s this brand got to do with modern banking?” The acquisition of Wachovia is a perfect opportunity to build a national brand that can leverage the entire value of their history…
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