Current Affairs
Huffington Post and AOL Deal: A disaster in the making
I see a lack of real strategy on building a bigger online community and more of a move towards adding revenue based on targeted groups.
Read MoreBuy a Logo Online and Be a Brand – Why That Doesn’t That Work
Brand strategy is the connection between your marketing goals and your customers’ experience. How you position your brand defines who comes to buy, why and how to build your market.
Read MoreAre Chain Store Brands Authentic Local Businesses?
I don’t think all multiple store chains are killers of authenticity. Fundamentally, what do they provide that’s not being served to the consumer? And is it real in how it connects to consumers’ experience?
Read MoreBrand behind the brand: Flickr is now from Yahoo
Yahoo’s parent affiliation with Flickr prompted many loyal Flickr users to respond with negative comments about this “brought to you by” connection.
Read MoreAsk Jeeves is Back! – the butler’s back in the UK!
Three years after making a critical online branding mistake, Ask Jeeves in Great Britain is back with a fancy new suit and good advice. Yes, the Jeeves brand element, which we redesigned, has returned to center stage.
Read MoreApple brand up, Microsoft down – What recession?
Apple defied the predictions of the analysts and the recession with increased sales and overall increase in revenue and profit for the first quarter of 2009. In the same period Microsoft had its first ever drop in sales
Read MoreWhat is the Wells Fargo brand as it expands through Wachovia territory?
“Why does Wells Fargo use the stagecoach – isn’t it out of date and slow? What’s this brand got to do with modern banking?” The acquisition of Wachovia is a perfect opportunity to build a national brand that can leverage the entire value of their history…
Read MoreThe Label Tastes Good – why perception creates brand value
So you think that taste really is the deciding factor in food choice. Think again. The brand makes all the difference.
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