Work, Play, Live: The New Trend in Residential Conversions

It’s no secret that the way we work has drastically changed in recent years. The rise of remote work and hybrid schedules has rendered the traditional concept of office spaces obsolete. This shift is not only altering work dynamics – it’s also reshaping our cities’ landscapes. Downtown areas, particularly, are grappling with a significant decline…

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A Simple Model for Understanding What Drives Consumer Behavior

A large group

Understanding People. In all of our work at Radiant, we strive to know who the customer is, and what their motivations are. How do we understand them? Why are some people influenced by colors, shapes, or appearance in ways others are not? Behavioral marketing is a strategic approach that focuses on understanding behavior and utilizing…

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Less is More: How Do We Get People Back in the Office?

The Pandemic Transforms Behavior, Work and The Need for Office Space. March 2020 created the largest experiment in how people live, work, and shop in well over a hundred years globally. Within three months, virtually all the major metropolitan areas and big cities globally shut down, forcing businesses and workers to reevaluate their lifestyle, work…

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When Less is More –

Brand Identity and Marketing Work Best When They Are Visual And Simple. What do you remember? It’s always those brand identities connected with a highly visual campaign that conveys a simple, emotional, and evocative connection. Whether B2C or B2B customers. The visual image associated with the brand creates a powerful connection. It’s how humans work.…

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The New Workplace – Hybrid Everything

Where will people work and live? The big question post-pandemic, if there is really a post-pandemic, is where people will work and live? Ongoing discussions on workers returning to the office continue while occupancy rates for office space in downtown Manhattan, the Chicago Loop, and Downtown SF remain well below pre-pandemic levels. Where’s this all…

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