Current Affairs
Branding and AI – A New World of Hyper Personalization
Does sending more personalized data-driven marketing offers really work? The marketing and branding world has experienced significant changes. AI greatly influences branding strategies by enabling hyper-personalization, data-driven insights, and automated content creation. It helps marketers better identify consumer profiles and preferences, allowing for targeted and personalized messages to millions, based on the idea that enhancing brand experiences…
Read MoreHow Zohran Mamdani won the New York City Democratic Primary – A Lesson in Branding
The brand-building power of leveraging social media at the micro level. Zohran Mamdani was relatively unknown just a year ago, but he has emerged as a likable yet inexperienced candidate for mayor of New York City. As an avowed socialist, he advocates for defunding the police and has proposed establishing city-owned supermarkets to help lower…
Read MoreWork, Play, Live: The New Trend in Residential Conversions
The transformation of central business district office space into mixed-use housing will build more resilient cities.
Read MoreWhy Your Business Needs an Anniversary Brand Refresh
A brand refresh for a big anniversary keeps it relevant, consistent, and aligned with you mission. and can boost attention & market position.
Read MoreA Simple Model for Understanding What Drives Consumer Behavior
Understanding People. In all of our work at Radiant, we strive to know who the customer is, and what their motivations are. How do we understand them? Why are some people influenced by colors, shapes, or appearance in ways others are not? Behavioral marketing is a strategic approach that focuses on understanding behavior and utilizing…
Read MoreLess is More: How Do We Get People Back in the Office?
The Pandemic Transforms Behavior, Work and The Need for Office Space. March 2020 created the largest experiment in how people live, work, and shop in well over a hundred years globally. Within three months, virtually all the major metropolitan areas and big cities globally shut down, forcing businesses and workers to reevaluate their lifestyle, work…
Read MoreEverything’s connected, brands don’t love you and where will people work?
We live in a changing and dynamic world of connection where work, brands, and people live. In reality, it’s about the broad meaning of a product or service to the consumer. We, consumers, more than ever, represent what we do and buy by our lifestyle and values. Our tribe. Who are you and what do you value?
Read MoreDesign Thinking. Shaping Strategies with People in Mind.
It’s an interactive process that allows you to engage with your audience and not repeat the same patterns of thinking and design approaches but to create something new, innovative, and connecting.
Read MoreVolcanoes and Beer, The Power of the Disney Brand, Heineken Bringing People Together.
Extinct Volcano Prompts Potential Craft Beer Shortage. Yes, it is possible for something as simple as carbon dioxide to be in scarce supply even though it’s all around us. A unique location in the United States is actually responsible for a carbon dioxide shortage that may dramatically impact small brewers. The resulting CO2 shortage…
Read MorePowerful Digital Marketing Trends Driving Consumer Behavior in 2022
With the massive growth in digital media over the last few years consumers have evolved in how and where they get their media. The pandemic may have accelerated this “experience” shift but it’s essential marketers understand this and are nimble and flexible in how they approach reaching consumers.
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