Corporate Branding
It’s About the Game, The Goal, Not the Players
What kids, Xbox, and Nintendo Switch have taught us about virtual teams and Zoom. When I watched my then 15-year-old son play Fortnight on his Nintendo Switch I realized he was playing with kids in New Zealand, Germany, and New York. The same with Xbox games. They form global teams, create goals, and mutually connect.…
Read MoreWithout a People Strategy, There is No Brand Strategy
The Eight Questions You Should Ask to Define Your People Strategy The focus on brand strategy is almost always on the market situation, unique business model, competitive strategy, and product focus, or the company. The core message, the differentiation from competitors, is what makes this brand unique and building that into a marketing campaign is…
Read MoreThe Ursa Berkeley, New Housing Marketed a New Way
To successfully lease multi-family housing projects or find new commercial office tenants, it’s really critical that you create an immersive experience for the potential tenants. With COVID-19 limiting visits you can’t count on potential tenants coming to your building…
Read MoreIt’s Time to Rethink Web and Digital Brand Strategy
With dynamic changes in the world since March, whole segments of the economy have slowed, redirected, or died. Both B2b and consumer behavior have dramatically shifted because of shutdowns and quarantines. Many large tech employers are planning to have only half the number of full-time employees return on a regular basis to their offices. According…
Read MoreTime to Pivot: Five things to do to Reinvent Your Brand Strategy
First, remember, who you are is not the same. The key is understanding that the rules that governed what you did and how you did it for your business or non-profit have all changed. The radical shift in the world caused by literally turning off almost all business transactions and activities that drive consumer behavior…
Read MoreCoronavirus — What can brands do in a time of uncertainty?
With uncertainty events are canceled, large buying decisions are put off and brands that were once essential to what we feel and do are now sidelined or disregarded. The new priorities become basic. How do brands cope?
Read MoreBrand Winners and Losers in 2019
It’s harder than ever for a brand to keep the focus on its promise. Enormous market forces pushing from all sides, the potential for extremely high returns if you take risks, global competitors after your brand and fickle customers ready to damage your reputation at any moment create enormous challenges to staying focused on long term value.
Read MoreRadiant Rebrands Health Diagnostics Company Alveo Technologies and Redesigns Website
RadiantBrands worked closely with Alveo Technologies a health technology and diagnostics company in developing their new branding and updating and launching their new website. Alveo is creating new ways to get lifesaving diagnostic information to when and where it’s needed the most. Alveo’s approach focuses on transforming how we test for viral born diseases with…
Read MoreChallenges to the Global System – Videos of the New Enlightenment Conference
In July 2019 Steven Donaldson of RadiantBrands with our film crew shot a three-day conference in Edinburgh, Scotland, The New Enlightenment Conference, on the issues facing the world economy, democracy, and the global system of trade and governance held on July 1-3 of 2019…
Read MoreMarketing is for Humans: In 2020 this is what matters.
It’s 2020 and time to really look at how we use marketing and branding to connect. Not just with products and cool tech solutions but communicating and connecting with individuals, not just as customers but as people – the ones who are supposed to buy our brands and care about the company that makes them…
Read More