Corporate Branding
HP is more than a technology brand
Successfully building a brand is about creating a complete and repeatable user experience at all levels. One that is alive and keeps given feed back to the consumer and the consumer to the brand. It’s this relationship that builds powerful and strong brands. In the technology space the non-consumer focused IT brands (information technology for…
Read MoreAsk.com Algorithm Campaign -where’s the brand message?
Has anyone yet figured out that the Ask.com algorithm campaign is a complete failure?
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